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SP INVISÍVEL
Role
Marketing Analyst II
Client
André Soler
Project
International Exposition
Year
2020-2022
Year
2020-2022
SP INVISÍVEL,
an NGO fighting extreme poverty while documenting such reality through photojournalism.
Role
Marketing Analyst II, Producer, and Graphic Designer
Client
André Soler

INTRODUCTION
Initially founded as a photojournalistic page to document the reality of those suffering from social inequality, SP Invisivel quickly became the major NGO fighting extreme poverty in Brazil after a massive intake of donations and followers on social media.
THE PROBLEM
Being the leading marketing official for over two years, I've been challenged to organize all of the NGO's fundraising efforts and public campaigns, including an international exposition called "Diaries of the Pandemic," in partnership with the Kingdom of the Netherlands, which you can see some excerpts below.
THE SOLUTION
"Stories are ways to eternalize lives. And yet most of them remain unseen." Said André Soler, founder and president of the NGO. For that, we have conducted thousands of interviews in the streets and shared the stories on various media outlets, gathering donations to help our humanitarian projects.
Their narratives speak about hardships, poverty, and hunger - the predominant matters afflicting Brazil's poorest communities. The meaning you will find behind such words is up to your interpretation - and we hope they humanize your eyes as much as they humanize ours.
01.
Approximated
funds raised on social media
$1 Mi
02.
Average number of followers
+700K












CREDITS
President: André Soler | General Manager: Bruno Tabet | Design: Julio Caggiano | Photography: Julio Caggiano, Lukas Juhler | Social Assistance: Gisleide Teixeira | Editor: Giovana Marques | Accounting: Nathalia de Paula
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