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SP INVISÍVEL

Role

Marketing Analyst II

Client

André Soler

Project

International Exposition

Year

2020-2022

Year
2020-2022

SP INVISÍVEL,
an NGO fighting extreme poverty while documenting such reality through photojournalism.

Role
Marketing Analyst II, Producer, and Graphic Designer

Client
André Soler

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INTRODUCTION

Initially founded as a photojournalistic page to document the reality of those suffering from social inequality, SP Invisivel quickly became the major NGO fighting extreme poverty in Brazil after a massive intake of donations and followers on social media.

THE PROBLEM

Being the leading marketing official for over two years, I've been challenged to organize all of the NGO's fundraising efforts and public campaigns, including an international exposition called "Diaries of the Pandemic," in partnership with the Kingdom of the Netherlands, which you can see some excerpts below.

THE SOLUTION

"Stories are ways to eternalize lives. And yet most of them remain unseen." Said André Soler, founder and president of the NGO. For that, we have conducted thousands of interviews in the streets and shared the stories on various media outlets, gathering donations to help our humanitarian projects.

Their narratives speak about hardships, poverty, and hunger - the predominant matters afflicting Brazil's poorest communities. The meaning you will find behind such words is up to your interpretation - and we hope they humanize your eyes as much as they humanize ours.

01.

Approximated
funds raised on social media

$1 Mi

02.

Average number of followers

+700K

SP INVISIVEL
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CREDITS

President: André Soler | General Manager: Bruno Tabet | Design: Julio Caggiano | Photography: Julio Caggiano, Lukas Juhler | Social Assistance: Gisleide Teixeira | Editor: Giovana Marques | Accounting: Nathalia de Paula

RELATED PROJECTS

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UNESCO-SOST

2024

Brand Ambassador

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DEEZER

2022

Assistant Creative Director

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