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UNESCO-SOST
Role
Brand Ambassador
Client
Natalia Montibeller
Project
Visual Communication
Year
2024
Year
2024
Unesco-sost Brazilian Joint Office
Invited by UNESCO's Sustainability Chair Joint Office, they have challenged us to imagine an authentic visual communication to improve their ongoing social initiatives.
Role
Brand Ambassador
Based in Brazil and Catalunya

INTRODUCTION
Brazil's Native people are the heart, soul, and spirit of the World's greatest rainforest - the Amazon.
Only in 2021-2024, indigenous preservation areas will remove more than 1 million tons of CO2. Therefore, we cannot imagine better people representing this Joint Office other than the hundreds of Brazilian tribes.
Hosting diverse events about the future of sustainability, such as inviting Indigenous Speakers to advocate for their knowledge on extracting natural resources of Brazilian rainforests without disrupting the ecosystem, UNESCO-SOST has helped +10,000 entrepreneurs to learn from such practices and hopefully adopt these processes into their companies.
01.
Entrepreneurs
impacted on average
+10K
02.
Average lift in traffic on social
platforms
25%





















OBSERVATION
The current UNESCO-SOST Brand Identity has undergone multiple revisions due to several constraints within an international organization, such as global copyrights to Salgado's artwork.
One must notice, therefore, that this is a "Director's Cut" version with my personal preferences as the leading graphic designer in the project for the Brazilian Joint Office.
CREDITS
Creative Direction: Julio Caggiano | Executive Members: Natalia Montibeller, Alex Lima, Brndon Tavares | Photography: Sebastião Salgado
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