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UNESCO-SOST

Role

Brand Ambassador

Client

Natalia Montibeller

Project

Visual Communication

Year

2024

Year
2024

Unesco-sost Brazilian Joint Office

Invited by UNESCO's Sustainability Chair Joint Office, they have challenged us to imagine an authentic visual communication to improve their ongoing social initiatives.

Role
Brand Ambassador

Based in Brazil and Catalunya

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INTRODUCTION

Brazil's Native people are the heart, soul, and spirit of the World's greatest rainforest - the Amazon.

Only in 2021-2024,  indigenous preservation areas will remove more than 1 million tons of CO2. Therefore, we cannot imagine better people representing this Joint Office other than the hundreds of Brazilian tribes.

Hosting diverse events about the future of sustainability, such as inviting Indigenous Speakers to advocate for their knowledge on extracting natural resources of Brazilian rainforests without disrupting the ecosystem, UNESCO-SOST has helped +10,000 entrepreneurs to learn from such practices and hopefully adopt these processes into their companies.

01.

Entrepreneurs
impacted on average

+10K

02.

Average lift in traffic on social
platforms

25%

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OBSERVATION

The current UNESCO-SOST Brand Identity has undergone multiple revisions due to several constraints within an international organization, such as global copyrights to Salgado's artwork.

One must notice, therefore, that this is a "Director's Cut" version with my personal preferences as the leading graphic designer in the project for the Brazilian Joint Office. 

CREDITS

Creative Direction: Julio Caggiano | Executive Members: Natalia Montibeller, Alex Lima, Brndon Tavares | Photography: Sebastião Salgado

RELATED PROJECTS

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SP INVISÍVEL

2020

Marketing Analyst II

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GQ MAGAZINE

2022

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