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GQ MAGAZINE

Role

Assistant Creative Director

Project

Douglas Silva

Client

GQ Brazil

Year

2022

Year
Summer 2022

Douglas Silva,
An exclusive interview with the Brazilian star and Oscar nominee for "City of God."

Role
Assistant Creative Director, Graphic Designer, and Pre-Production.

Client
GQ Brazil

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INTRODUCTION

Since 2002, the protagonist of the Oscar nominee "City of God" and the first Brazilian ever nominated to the Emmy Awards has been subject to various spotlights in the national cinematography industry.

THE PROBLEM

Douglas Silva has chosen to take a disruptive approach to his career by participating in the "Big Brother" reality show and taking a new role as a social media influencer. In an exclusive interview with GQ Magazine, he shared his thoughts on this new challenge.

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THE SOLUTION

"I am focused on portraying characters I have never done before. If I want to live working with this, I must take on new roles. That is the challenge of every actor." The photoshoot now publicizes this new perspective on Douglas' ambitions for the cinematography industry.

Visually, most materials follow the usual GQ Magazine branded identity, with single-point diffused lighting and dynamic poses. Stylized with iconic Louis Vuitton pieces, the rest of the visual communication seeks to follow the standard design guidelines to shape the audience's focus toward the Brazilian Star.

01.

Approximated
engagement on social media

+140K

02.

Average number of earned media

942K

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CREDITS

Creative Director: Thiago Bruno, Julio Caggiano | Production: Breno Faria | Styling: Leo Bronx, Andressa Vaz | Design: Julio Caggiano | Retouch: Henrique Bmx | Special Thanks: Meliá Hotel,  Enzo Mendola, and Blue Tree.

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