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GQ MAGAZINE
Role
Assistant Creative Director
Project
Marcus Buaiz
Client
GQ Brazil
Year
Sept 2022
GQ MAGAZINE
Featuring: Marcus Buaiz
Photo session for the BTG Pactual Ambassador, Marcus Buaiz
September publication in Brazil
2022




INTRODUCTION
At the request of the Brazilian executive Marcus Buaiz, we have produced a photoshoot promoting his new position as an ambassador of one of the greatest Latin-American Banks, the BTG Pactual.
THE PROBLEM
Unlike most projects, this assignment challenged our team to work in crisis management efforts to recover Buaiz's dignity after the general media publicized his image as a recently divorced man and single father.




THE SOLUTION
Using GQ Magazine to advertise this new era of Marcus's personal life while assuming increasing roles of responsibility as an acknowledgeable entrepreneur, we have dedicated an entire section of the September Printed Edition of 2022 to tell his story in an exclusive interview, illustrated by such portraits.
With formal styling and dramatic lighting, all photographic elements highlight his strength of character, combined with the magazine's visual identity of Helvetica typography and occasional serif fonts for titles and covers.
01.
Average
Number of
Interactions
66K
02.
Average
Increase in
Engagement
+22%





CREDITS
Creative Director: Thiago Bruno | Production: Hariel Marques, Julio Caggiano | Styling: Salisa Barbosa, Hicaro Thales | Design: Julio Caggiano | Video: Gabriel Fischer | Clients: GQ Brazil and Marcus Buaiz
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