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GQ MAGAZINE

Role

Assistant Creative Director

Project

Marcus Buaiz

Client

GQ Brazil

Year

Sept 2022

GQ MAGAZINE

Featuring: Marcus Buaiz

Photo session for the BTG Pactual Ambassador, Marcus Buaiz

September publication in Brazil

2022

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INTRODUCTION

At the request of the Brazilian executive Marcus Buaiz, we have produced a photoshoot promoting his new position as an ambassador of one of the greatest Latin-American Banks, the BTG Pactual.

THE PROBLEM

Unlike most projects, this assignment challenged our team to work in crisis management efforts to recover Buaiz's dignity after the general media publicized his image as a recently divorced man and single father.

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THE SOLUTION

Using GQ Magazine to advertise this new era of Marcus's personal life while assuming increasing roles of responsibility as an acknowledgeable entrepreneur, we have dedicated an entire section of the September Printed Edition of 2022 to tell his story in an exclusive interview, illustrated by such portraits.

With formal styling and dramatic lighting, all photographic elements highlight his strength of character, combined with the magazine's visual identity of Helvetica typography and occasional serif fonts for titles and covers.

01.

Average
Number of
Interactions

66K

02.

Average
Increase in
Engagement

+22%

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CREDITS

Creative Director: Thiago Bruno | Production: Hariel Marques, Julio Caggiano | Styling: Salisa Barbosa, Hicaro Thales | Design: Julio Caggiano | Video: Gabriel Fischer | Clients: GQ Brazil and Marcus Buaiz

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