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1. ResearchFirst, we immerse ourselves in your brand ecosystem and collect data through briefing meetings. Our objective here is to understand; What's your market niche? Who are your stakeholders? How does your brand perform against competitors?
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2. DesignAfter mapping all of the information collected before, project goals and strategies are defined, and the design process begins. In this stage, we align the visual references through a series of mood boards and receive the green light to initiate the creative process of designing a brand identity. With an approved concept in mind, we know the outcome we want to achieve and start to tackle them through many brand elements: Archetype, Logo design; Typographic communication; Iconography; Color Pallete; Mockups and applications; Communication map (points of contact and buying channels).
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3. SolutionAll of the elements developed are organized in a cohesive narrative inside the Brand Book and presented to the client. After its feedback, the project is approved and carried to its final process: final archives adjustments and delivery.
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