Question 1

1. Research

Accepted Answer

First, we immerse ourselves in your brand ecosystem and collect data through briefing meetings.

Our objective here is to understand; What's your market niche? Who are your stakeholders? How does your brand perform against competitors?

Question 2

2. Design

Accepted Answer

After mapping all of the information collected before, project goals and strategies are defined, and the design process begins.
In this stage, we align the visual references through a series of mood boards and receive the green light to initiate the creative process of designing a brand identity.

With an approved concept in mind, we know the outcome we want to achieve and start to tackle them through many brand elements:
Archetype, Logo design; Typographic communication; Iconography; Color Pallete; Mockups and applications; Communication map (points of contact and buying channels).

Question 3

3. Solution

Accepted Answer

All of the elements developed are organized in a cohesive narrative inside the Brand Book and presented to the client.

After its feedback, the project is approved and carried to its final process: final archives adjustments and delivery.

A CREATIVE DESIGNER DRIVEN BY STRATEGY & PROBLEM-SOLVING

OUR WORK

OUR PROCESS

00-1

TBSTUDIOS

2022

00-2

GQ MAGAZINE

2022

A FEW WINNING
PARTNERSHIPS

OUR PROCESS
OF WORK

All projects go through three development phases based on research, insightful design, and strategic solutions.

Reach out. Let's connect.

julio@caggiano.studio | +55 (11) 99187-0982

Follow

Lk

Be

Ig

A CREATIVE DESIGNER DRIVEN BY STRATEGY & PROBLEM-SOLVING

OUR WORK

OUR PROCESS

00-1

TBSTUDIOS

2022

00-2

GQ MAGAZINE

2022

A FEW WINNING PARTNERSHIPS

OUR PROCESS OF WORK

All projects go through three development phases based on research, insightful design, and strategic solutions.

Reach out. Let's connect.

julio@caggiano.studio | +55 (11) 99187-0982

Follow

Lk

Be

Ig

A FEW WINNING
PARTNERSHIPS

OUR PROCESS
OF WORK