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RICARDO "KAKÁ"

Role

Marketing Assistant

Project

Personal Portrait

Client

Ricardo Leite

Year

2022

Year
Fall 2022

Ricardo "Kaká",
AC Milan Legend, winner of the UEFA Champions League and the FIFA World Cup.

Role
Graphic design, post-production, and creative production

Client
Ricardo dos Santos Leite

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INTRODUCTION

Ricardo Izecson dos Santos Leite, known as "Kaká," is a former Brazilian-Italian soccer player famous for titles such as France Football's Ballon d'Or in 2007 against Messi and Cristiano Ronaldo.

THE PROBLEM

As requested by Kaká's wife, Carol Diaz, we were tasked with creating a portrait series for his family, hoping to utilize such work for press and personal purposes.

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THE SOLUTION

We have developed family and individual photoshoots capturing the essence of the football player beyond his accomplishments within the field - but also portraying his personality as a dedicated father and devoted Christian.

For that, we adopted an organic creative direction to the posing with a subtle, low-contrast B&W identity. The post-production work can also depict such an approach, with minimal skin adjustments, revealing the images' overall "organic" appeal.

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CREDITS

Creative Direction: Tbstudios | Photography: Thiago Bruno |  Design: Julio Caggiano | Production: Breno Faria, Julio Caggiano |  Styling: Salissa Barbosa

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