top of page
RICARDO "KAKÁ"
Role
Marketing Assistant
Project
Personal Portrait
Client
Ricardo Leite
Year
2022
Year
Fall 2022
Ricardo "Kaká",
AC Milan Legend, winner of the UEFA Champions League and the FIFA World Cup.
Role
Graphic design, post-production, and creative production
Client
Ricardo dos Santos Leite

INTRODUCTION
Ricardo Izecson dos Santos Leite, known as "Kaká," is a former Brazilian-Italian soccer player famous for titles such as France Football's Ballon d'Or in 2007 against Messi and Cristiano Ronaldo.
THE PROBLEM
As requested by Kaká's wife, Carol Diaz, we were tasked with creating a portrait series for his family, hoping to utilize such work for press and personal purposes.




THE SOLUTION
We have developed family and individual photoshoots capturing the essence of the football player beyond his accomplishments within the field - but also portraying his personality as a dedicated father and devoted Christian.
For that, we adopted an organic creative direction to the posing with a subtle, low-contrast B&W identity. The post-production work can also depict such an approach, with minimal skin adjustments, revealing the images' overall "organic" appeal.







CREDITS
Creative Direction: Tbstudios | Photography: Thiago Bruno | Design: Julio Caggiano | Production: Breno Faria, Julio Caggiano | Styling: Salissa Barbosa
bottom of page