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DEEZER
Role
Marketing Assistant
Project
Deezer Originals
Client
Dani Aguiar
Year
2022
DEEZER
Featured at: New York Times Square
Full photographic project featuring the greatest Brazilian MC's
Deu Baile Original Playlist
2022
INTRODUCTION
At the request of Deezer's marketing team, we were invited to imagine the visuals of a bold, groovy campaign to aid the app's performance and user retention.
THE PROBLEM
To increase Deezer's subscription appeal for younger audiences, we've launched an exclusive playlist of Miami Bass funk (an American success in the 90s) music combining many local artists.
THE SOLUTION
Reuniting all funk artists in the MECA festival, we produced the photoshoot and design compositions for the event right before the announcement show, delivering the materials in only 4 hours.
Broadcasting the experience for millions on social media, we later exhibited the success of the "Deu Baile" event for all funk-lovers in the Nasdaq building at the New York Times Square.
CREDITS
Creative Directors: Thiago Bruno, Julio Caggiano | Production: Hariel Marques, Dani (Deezer) | Design: Deezer team | Retouch: Henrique Bmx
RELATED PROJECTS
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2020
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RICARDO "KAKÁ"
2022
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